In the Kedaimart project, I took on the roles of Art Director and UI/UX Designer. I was responsible for overseeing all digital content needs and leading the app revamp initiative. The visual direction for the Kedaimart app was designed to be fun, playful, fresh, and approachable, aligning with the brand’s youthful and dynamic identity. As the Art Director, I ensured that all digital productsfrom app design to content and marketing materials maintained a consistent visual language and met the brand's creative standards.

As the UI/UX Designer for the Kedaimart app revamp, I was responsible for redesigning the app interface and presenting the new concept to Kedaimart’s board of directors. I implemented a Design Sprint approach within an Agile framework to rapidly iterate and align the design with user needs. The target users were individuals who value speed, convenience, and efficiency, are attracted to promos and discounts, and appreciate a fun, creative, and friendly visual style which became the foundation for the app’s new look and feel.

This project is under : Ureka Digital Agency